Collaborators: Juliette Fields & Hayley Bilik

The Brief: Provide a coherent, visionary strategy to fuel the campaign, informed by thorough market research, intelligence, and just good ol' modern ideation. Present a well-conceived launch strategy covering at least five (5) media channels.

Our strategy for our campaign is to get men to recognize validity of the She’s Birdie product by educating them on the reality of the female

experience because you shouldn’t have to know someone to care.