Collaborators: Molly Mittal

The Brief: Develop a headline-driven campaign in accordance with the Target Audience Profile Report for the Brand/Product. Write the Observational and Metaphorical headlines and decide which is suitable for the campaign.

Final Deliverables: (4) OOH advertisements

The message is that skin cancer doesn't discriminate - it can affect anyone, anywhere, any gender, any race, at any age or period in life. It is the most common and preventable cancer. Supergoop! makes products for every skin. Skin cancer is the most common cancer and one of the most preventable.