• Brief: For this exercise, you are to create a banner ad for a given website. Using the skills and considerations we discussed in class as to the ‘HOW and WHY’ of the advertisement, you are to make an ad that will lead users to the site. Your ad should be flexible so that it can be transformed into at LEAST 3 different sizes and shapes. You must include the 3 most popular sizes but are encouraged to attempt a few more standard sizes.

    This campaign uses puns, rhyming, euphemisms, and alliteration for a tongue-in-cheek approach.

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