The Brief: Create a beer brand with at least 3 different flavors, can labels, and box packaging. Create OOH advertisements and promotional material.

Final Deliverables: Custom typography, packaging, and original product descriptions and copy.

bRUwPAUL Draft Race Co. is created with a custom font. The brand is based on the reality TV show RuPaul’s Drag Race, with four custom flavors and packaging based on common catchphrases used in the show and 4 former finalists and winners from past seasons. Intended for release for Pride Month and custom packaging for collecting.