The Brief: Redefine the Sweet Briar College Farm purpose, vision, voice, brand identity, and message. Craft, elevate, and enhance Sweet Briar College Farm branding that enables the organization to speak about its mission and to tell its story in a voice that is approachable and authentic.

Final Deliverables: Brand guidelines, copywriting, print items.

Sweet Briar College, an all-women institution of higher learning, requested complete rebranding of their on-campus farm that serves as both a learning environment for science and sustainability students and as a business selling things such as honey, flowers, and produce. Sweet Briar College Farm challenges and inspires women, forging ethical leaders with the skill, compassion, and vision to create a more fair and sustainable world.