Collaborators: Ayisha Siddiqua & Elle Yi

The Brief: Create a brand new campaign that “effortlessly” represents diversity and to tell authentic stories.

Universal Studios offers Rider Safety and Accessibility for all guests to become familiar with attraction restrictions and requirements necessary for riding and certain ride elements that not everyone may be able to enjoy. This campaign highlights specific characters on a ride-by-ride basis to show the accommodations available to a wide range of needs for guests.